In Da Club

A few years ago I went to a 50 cent concert.

You know what he was wearing?

Sneakers, sweat pants and a sweatshirt, and he had his ball cap on sideways.

You know what I thought?

"I paid $80.00 to see him, at least he could have dressed better."

How do you look when people are paying their hard-earned money to see you? Oh, you don't do public appearances, speaking engagements, webinars? It doesn't matter. It's your website I'm talking about. People are taking time (and time = money) to check out your site. To see what you're up to. To see your products. TO BUY YOUR PRODUCTS. How does it look?

It is simply a static, informational page? Or does it engage the user? Does it pull them in and make them want to stay for a while? Do you switch it up once in a while? I'm not talking a complete overhaul here, just switching it up, moving things around. Do you update the content regularly? Not only does this keep your website fresh, it helps with search engine positioning.

You've got to create a web presence, not just a web site. Engage the user. They're taking time to show up, so you should too.

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