Wednesday, August 20, 2008

Go Syndicate Yourself!

Not getting the attention you deserve? Need to get a new product in front of a crowd? Have something to say but don't know how to tell the world?

Want to increase your website traffic and back links?

Three little letters, with a huge impact: RSS. Really Simple Syndication. RSS Feeds take the content of your website, turn it into data and transmit it all over the Internet. FOR FREE. This data goes directly to various social bookmarking sites in the form of keywords (or Tags). (Thanks to Steve Renner for the clearest definition I've found to date.) People subscribe to your feed by clicking an icon on your site and they are notified each time you have something new to say. Personally I love Google Reader and have all my subscriptions going there. It's easy to set up and super-easy to manage; it has a straight-forward interface, which is fantastic if you struggle with time-management: it takes you no time to learn this particular application. Ok, there's my Google love for the day....

The 2nd quick and easy way to syndicate yourself is by submitting articles. The longest part of this aspect is actually writing the article! I'm using http://www.ezinearticles.com/ (according to their site, the have hundreds of thousands of visitors a day, and millions of unique visitors every month), and am about to try out two others that Twitter followers have recommended.

Here's the power of article marketing: I've only submitted one article to date (to three different sites), but have seen a spike in website traffic and have received (more than expected) comments, emails, requests to network, and have two more potential clients. All in 2 days. All from one article. And all viable leads. Can you imagine when I submit more, and to more sites?

Sounds simple? It is! It's easy. It's smart. It's Web 2.0. It's global access, literally at your fingertips.

Give us a call today for your free 30-minute consultation!

Let's get you syndicated!

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Monday, August 11, 2008

Work/Life Balance. The Myth.

Work/Life balance simply doesn't exist if you own your own business.

Especially if you work out of your home.

Especially if your office is in the middle of your living space!

You’re a business owner because it’s in your blood. You probably started along this entrepreneurial path because of lifestyle, it’s simply part of the lifestyle you wanted, that you envisioined for yourself or that you’re accustomed to. That entrepreneurial spirit is such an integral part of you that you can't imagine ever doing anyting else.

As John Jantsch wrote over at Duct Tape Marketing: “You already know that line that separates your business and your life is so thin that without a vision for how one will serve the other, perhaps neither will serve either.”

I LOVE that concept because it rings so true for me. My business goals are so intricately entangled in my personal goals. And I love it that way. I chose to start my own business in order to enhance my own life and I write my goals reflect that.

And that’s ok, that’s not a bad thing. That’s the entrepreneurial spirit! So don’t fight it! Put your business goals and your personal goals together. They’re actually quite connected.

It's a good thing - don't be afraid to embrace the concept!

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