Quick Tip Tuesdays

This is the fourth in the Quick Tip Tuesday series about press releases. Our first was about Google Insights for Search, second was keywords, and last week's post was about a Call to Action.

As always, if you have any tips or tricks or would like to add to the conversation, feel free to leave a comment!

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Use pictures or video. To quote Janet Thaeler, using these mediums does two things:

1. Helps to tell your story in different ways
2. Builds trust with your readers

If you choose to use pictures, remember to use captions. Studies show that people are first drawn to a picture and then directly under it.

And hey, if you do it right and use some imagination (and smart marketing strategy), the picture can even be the call to action!

See you next week for some more quick tips for using press releases in your publicity strategy!