Social Media Series - Facebook

Facebook.

200 Million people can't be wrong.

Two. Hundred. Million.

200 million people that you have immediate access to. To share your business with.

Simply by building a page.

And it really is simple.

They used to be pretty much a static brochure but recent changes have helped Pages to be more interactive; to engage the user. To get people engaging each other on your page.

It's fantastic. I have alot of work to do on my own page, and alot more work to do to get fans and to get them interacting... but that's the fun part!

If you have a personal profile already, Facebook Pages has been redesigned to be more like that profile. With the Wall, Info, Photos, etc, all tabbed separately. Users can therefore find information quicker with easier access. You can also choose which tab you would like to be the landing page! You can upload video, photos, notes (my blog is automatically fed to my Facebook Page, which is a bonus! Saves me time, and gets to my fans pretty much yesterday!).

The options are endless and I'm STILL finding new ways to use the page, to update it, to make it more engaging to fans... the list really does go on. The opportunities with Facebook Pages are pretty mind boggling.

I'm only just skimming the surface myself and I can't wait to totally jump in!

Read through the stats. Read a bit of the press. Discover what Facebook Pages can do for you. Discover how it can increase your reach. Stick a button on your website. Get fans. And get them talking. About you!

Give us a jingle, let us help you out with it all!

Social Media Series - The Start

Hold on to your Social Marketing horses!

We're about to start a six-part series on social media and how to get involved. How to use it to build your client base. How to use it to network with like-minded individuals, or the not-so-like-minded individuals.

This series will be for you if:

• You want to start a Facebook business page but are overwhelmed (or just too busy)
• You're hearing the growing buzz about Twitter but don't really get how it can be used professionally
• You'd prefer to network with professionals in the same industry as you but don't quite now how to find where they gather online
• You want to add Social Media Marketing/Management to your own list of services
• You want to add to your client base
• You simply want a quick and easy tutorial into the world of social media.

Over the next three weeks, we will be covering social sites such as Biznik, Facebook, LinkedIn, Ryze, Twitter and the concept of forums and list serves. So add us to your feed/reader below and get ready to get your feet wet in the world of social networking!

Social Networking

Facebook. Ryze. Linked In.

Networking associations. Trade publication memberships. Online forums.

So much to do!

But what exactly is it? What is this buzz that is Social Networking. Social Marketing. Social Media?

It's networking.

To infinity.

Six degrees of seperation.

The concept is you know someone who knows someone who knows someone who may be interested in your services. Right from the comfort of your own home/office.

Globally!

You set up a profile, people visit, you add each other as contacts, connections, fans, friends, or whatever it may be called in that particular medium (pretty much, you're making business contacts). Next thing you know, one of their contacts peeks at your profile and adds you as a connection, friend, etc, and we're back to the basic concept of knowing someone who knows someone who knows someone!

There are also various groups you can join within the social networking group (for example, with Ryze I joined multiple groups: Women Business Owners, Small Business Owners, Small Business Think Tank... the list goes on!), and now, what do you know, you're connected to all of this particular groups' membership base. You're shopping your business, globally, from the comfort of your computer and you haven't had to balance appies, wine, business cards... you get the drift.

Perhaps it may just be that you meet alot of interesting people doing interesting things. You grow your network, in whatever way, shape or form you choose. The boundaries are simply not present that exist with traditional networking (and you don't have to suffer the embarrassment of having 1/2 of an appetizer stuck between your teeth!)

You may learn new tools, not just make new business contacts. You learn of new technology. New associations. The latest trade publication. The list goes on. Everyone is wired in. And it's global! It's 24-7. I might pop into one of the groups I belong to on a Thursday night at 11pm, and I'm online with many, many people who are plugged in, starting their day or 1/2 way through their day on the other side of the world.

It's a global marketplace. It's a global community. It's fantastic! It has unlimited potential, and we're just at the tip of the iceburg. How exciting!

I can see why there are virtual assistants who are offering Social Media Management as a service these days. It can be terrifically time-consuming. You can get lost in the networks, groups, profiles, connections.... give me a couple of weeks to delve further, and I do believe I'll be offering it as a service as well. It's not just the latest trend, it may very well be the future.

Won't you be my friend?