Quick Tip Tuesdays

This is the third in a series of Quick Tip Tuesdays about press releases. See our first tip about Google Insights and our second about keyword useage. And of course, feel free to add your two cents worth in the comments!

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To get right to the point, there's got to be a Call to Action. You've got to invite people to do something, to participate somehow. For example, "Vote Now!", "Sign up for our Newsletter!", "Click here for the Survey!", etc etc.

That's the Call to Action. And that's what you've got to include.

A quick aside?

It might seem obvious, but don't forget to make it a clickable link!

Have you had success with your particular call to action through issuing press releases? We'd love to hear from you!