Quick Tip Tuesdays

This is the fourth in the Quick Tip Tuesday series about press releases. Our first was about Google Insights for Search, second was keywords, and last week's post was about a Call to Action.

As always, if you have any tips or tricks or would like to add to the conversation, feel free to leave a comment!

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Use pictures or video. To quote Janet Thaeler, using these mediums does two things:

1. Helps to tell your story in different ways
2. Builds trust with your readers

If you choose to use pictures, remember to use captions. Studies show that people are first drawn to a picture and then directly under it.

And hey, if you do it right and use some imagination (and smart marketing strategy), the picture can even be the call to action!

See you next week for some more quick tips for using press releases in your publicity strategy!

Quick Tip Tuesdays

This is the third in a series of Quick Tip Tuesdays about press releases. See our first tip about Google Insights and our second about keyword useage. And of course, feel free to add your two cents worth in the comments!

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To get right to the point, there's got to be a Call to Action. You've got to invite people to do something, to participate somehow. For example, "Vote Now!", "Sign up for our Newsletter!", "Click here for the Survey!", etc etc.

That's the Call to Action. And that's what you've got to include.

A quick aside?

It might seem obvious, but don't forget to make it a clickable link!

Have you had success with your particular call to action through issuing press releases? We'd love to hear from you!

Quick Tip Tuesdays

This is the second in a series of Quick Tip Tuesdays about Press Releases. Our first tip was about Google Insights for Search (amazing tool!).

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It may seem simple enough, but so many of us can forget to research, let alone USE, keywords! So just do it!

Find out the EXACT words potential clients are searching for and use them. And don't forget to create a link (we wrote a few pointers in our post SEO in 3 Minutes or Less) out of the words/phrases and make sure it points right back to the corresponding page of your website.

What are your publicity ideas or tips? Feel free to share in the comments!

Quick Tip Tuesdays

We took part in a webinar recently hosted by the good folks over at PRWeb, entitled "Creating a Killer Publicity Strategy with Online News Releases". Bill Stoller of Publicity Insider offered some insight into what makes news and how to create news, but the real scene-stealer (to me) was Janet M. Thaeler, author of "I Need a Killer Press Release - Now What?". She offered a couple of fantastic tips that I'm going to share with you over the next few weeks in the Quick Tip Tuesday posts. Thanks Janet!

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This could be a blog post all on it's own. Actually, it could be it's own series of posts. It's THAT good: Google Insights for Search. I'm still learning more about it, but the basic idea is to find the current search trends, check out the rising search trends, and use these terms in the title of your press release. Another tip? This is a great source for SEO... incorporate these terms into your website too!

See you next week for another Quick Tip Tuesday!

*If you have any quick tips, feel free to comment or email me for inclusion down the road!