Quick Tip Tuesdays

We took part in a webinar recently hosted by the good folks over at PRWeb, entitled "Creating a Killer Publicity Strategy with Online News Releases". Bill Stoller of Publicity Insider offered some insight into what makes news and how to create news, but the real scene-stealer (to me) was Janet M. Thaeler, author of "I Need a Killer Press Release - Now What?". She offered a couple of fantastic tips that I'm going to share with you over the next few weeks in the Quick Tip Tuesday posts. Thanks Janet!

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This could be a blog post all on it's own. Actually, it could be it's own series of posts. It's THAT good: Google Insights for Search. I'm still learning more about it, but the basic idea is to find the current search trends, check out the rising search trends, and use these terms in the title of your press release. Another tip? This is a great source for SEO... incorporate these terms into your website too!

See you next week for another Quick Tip Tuesday!

*If you have any quick tips, feel free to comment or email me for inclusion down the road!