Sunday, April 19, 2009

Social Media Series - Twitter




It's all about Twitter these days. We all knew it wouldn't be long until Hollywood jumped on board and now that they have, well, everyone's all-a-twitter (sorry, couldn't help myself!).

Let's start by following me (@scratchpadsteph). That's what you do on Twitter.

You follow people.

See what they're up to. See where they're going. See where they've been. See what they had for breakfast, and what they're planning for lunch.

Follow people in your line of business. Follow your competition. And then check out who they are following. And so on and so on.

See what they're saying. See what conferences are coming up. See who's attending. See who's speaking. See who's giving away passes. See the latest news in the industry. As it happens.

Because it's all happening. And all in real time.

The people you follow will probably follow you back. That's what Twitter users do. When someone follows them, they follow that person back (most times that is. There is something to being choosy about whom you follow... that's for another post).

So have something to say.

In 140 characters or less.

It's microblogging at it's finest.

You can twitter breaking news (ie: plane in the Hudson).

You can announce a new blog post and link to it.

You can twitter a promotion (Twitter Tuesdays! 20% off first @reply!).

(By the way, @reply is how you respond to someone. @scratchpadsteph is me. If you want to, for example, provide an answer or opinion to something I've tweeted, you start with @scratchpadsteph and it'll get my attention. Actually, you can use @scratchpadsteph anywhere in the tweet and it'll get to me. Everyone else who follows you will see it also though, so if it's something you wish to be kept private, you can send a DM (direct message). See.. there's so much you can do!)

You can twitter a question and get instant feedback, instant answers or opinions - FROM THOSE WHO KNOW! Yes, follow the experts in your field and you'll get expert opinions and direction.

In real time.

It's the place to be. So jump in, participate (send an @reply to things/twitterers that interest you!), and enjoy. But remember, tweet about both professional things AND personal. Throw your personality in there. Personally, if someone is only pushing their latest product and nothing personal or funny , I unfollow immediately. We want to get to know you!

Go to Twitter. Set up an account. Follow me.

I look forward to your tweets!

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