Thursday, October 29, 2009

Top Three

"What are your most-requested services?"

    I'm asked this question alot. And mostly when discussing our services offering with a potential client. It's a fantastic question! It can completely open the door on delegation. Quite often people aren't sure where to start and feel overwhelmed just thinking about what to delegate. So here's our top three and they all fall under the umbrella of Online Marketing & Brand Management:

  1. Social Media Management. Biznik. Facebook. LinkedIn. Ryze. Twitter. Online Forums. Message Boards.... ARGH! Don't know where to start? We do! We'll help you set up a profile and maintain it on the sites you need to have a presence on. We'll come up with a social networking strategy to make sure you're connected and communicating with your desired audience. We'll manage your online reputation to see what your customers are saying... and your competitors too! It's all about keeping OUR ears to the ground so you can focus on growing your business!

  2. Public Relations. Have something press-worthy? (Believe me, whether you know it or not, YOU DO!) We'll work closely with you to create an online PR campaign to get the word out. Let's get a buzz going! Perhaps you've already received a press mention and don't know what to do with it? We're full believers in tooting your own horn; we'll work with you to leverage it to the max and get it out in front of your target market! Don't have a huge corporate PR budget? No worries... we'll create a guerrilla marketing campaign to work within your means. No problem. It's what we do. It's what we love.

  3. Web presence. If you don't have a website... you need one. From the moment your business concept is but a sparkle in your eye, to the smallest of start-ups, to a well-established and functioning business, we've got you covered. We can customize a package for you tailored to where you are now, and where you want to be. We'll do it all starting with the domain name purchase and registration, to design and development of the site (via html or content management system), to writing the content and even the ongoing maintenance & updating. Hey... we'll even write your blog! On the flip side, we can also get you up and running and then train you on the upkeep. Are you breathing a sigh of relief yet?

  4. Ok, so our Top Three has turned into Four. Honourable mention goes to our standard virtual assistant services (after all, we are a virtual assistant business!) Are the administrative aspects of your business not really your forté? That's where we come in! We love them (it's kinda what we do after all!) These services keep us very busy and can be quite quick and easy to delegate! Need some templates created, or contracts prepared? Fire the rough copies to us and we'll get it done in no time! Have a few ideas of what you need created or expanded on? A quick discussion of your thoughts and we can get a draft prepared for you. Need a PowerPoint presentation developed? Let's put our heads together and we'll get started!

What do you want to delegate today?

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Sunday, June 1, 2008

In Da Club

A few years ago I went to a 50 cent concert.

You know what he was wearing?

Sneakers, sweat pants and a sweatshirt, and he had his ball cap on sideways.

You know what I thought?

"I paid $80.00 to see him, at least he could have dressed better."

How do you look when people are paying their hard-earned money to see you? Oh, you don't do public appearances, speaking engagements, webinars? It doesn't matter. It's your website I'm talking about. People are taking time (and time = money) to check out your site. To see what you're up to. To see your products. TO BUY YOUR PRODUCTS. How does it look?

It is simply a static, informational page? Or does it engage the user? Does it pull them in and make them want to stay for a while? Do you switch it up once in a while? I'm not talking a complete overhaul here, just switching it up, moving things around. Do you update the content regularly? Not only does this keep your website fresh, it helps with search engine positioning.

You've got to create a web presence, not just a web site. Engage the user. They're taking time to show up, so you should too.

Scratchpad Secretaries offers blog writing and website maintenance and updating as part of their offering of services. Contact us today for your free 30-minute consultation!

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