
To start out our
SEO on Sunday series, I think it's perfect to talk quickly about Linking. I'm not going to go into massive detail, but I
am going to share an example of what NOT to do.
Don't ignore or decline an inbound link opportunity. (Unless it's bad for business of course.)
When I had the concept to do this series, I contacted Steffan Antonas to ask permission to link to him. He responded with a yes, and also a, "let me know when you do - I'd like to join in on the conversation". Now THAT'S what it's about (ok, so it's also about driving traffic....), this new day and age of the Internet. Having conversations, sharing content, sharing information. But I digress.
I also contacted someone else whom I respect in the area of SEO. I've been reading his articles for a few years, I get fantastic ideas from his work, and I find him to be quite knowledgeable and (usually) approachable. But he didn't get back to me regarding my request to link to him.
Don't do this.
Incoming links are SO important to drive up your search engine rankings (= more traffic = more sales). If someone wants to link to you and their site is aligned with your strategic plan?
Do it.
Labels: inbound links, links, SEO